LO4 - Target Audience

Our target audience would be males aged 13-18. This is because the game is quite dark and involves battles which, stereotypically, girls and women aren't so interested in. However, we have not excluded females as we offer the option to play the game as a female character. We have chosen this age range because the genre and storyline would appeal to teenagers the most, as you play as a teenage character in higher education. Here I have created a mood board of our ideal audience member.  Steven, who is 16 years of age, has both an interest in gaming and engineering/robotics. Steven’s family would fall under the "settled suburbans" category of the National Readership Survey’s ‘lifestyle’ types. This is because their family is now settled with a home and stable jobs. His family would have the social grade of B in the National Readership Survey's ‘ABC1’  demographics profiling system as his father is a professional and provides the main income for the house.  They would come higher up in the ABC1 system as Sky Duel is designed for current generation consoles. This means that they would have to be able to afford a console in the first place, and also to purchase extra games.